As part of efforts to ensure an ongoing commitment to meaningful social change within the Toronto Raptors organization and community, John Wiggins was named Vice-President, Organizational Culture and Inclusion for the Toronto Raptors in July 2020. Wiggins leads a group drawn from all parts of the organization to address social injustice, inclusion, equity and political reform. He considers both internal matters – such as how the Raptors build a team culture that addresses social injustice, inclusion, equity, and political reform – and leads external outreach.

Wiggins joined the Raptors from Raptors 905, where he helped launch Canada’s first G League franchise. He most recently held the title of vice-president and oversaw all day-to-day and business operations for the club. During his tenure, Raptors 905 won Franchise of the Year for the 2019-20 season and captured the G League championship in 2017.